How to Leave an Amazon Rating without Review

What is an Amazon Rating?

In essence, an Amazon rating is a star value (between 1 to 5 stars) submitted by a bona fide shopper for a product they have purchased.

To submit a rating for a product you have bought on Amazon, all you need to do is be logged into your shopper account. Amazon has made it super easy to begin the rating submission process. So you can access links to leave a rating for a product from the site homepage, app home screen, orders page, or product page.

Again, a rating can only be submitted if you have actually purchased the specific product on Amazon. So if you attempt to submit a rating for a product that you did not purchase on Amazon, the submission will be rejected by Amazon.

Where to Find Product Ratings on Amazon.

The total star rating for a particular product appears right underneath the product name on the product page. Amazon does not use a simple average to calculate the average star rating; instead, they consider several factors in this calculation, including recent ratings and reliability.

Nevertheless, Amazon still provides a breakdown of each product’s rating score by stars. In other words, you can see how many people have given a product a 5-star rating, a 4-star rating, and so on. To see this breakdown, simply hover over the overall star rating with your cursor, or if you are using the app, tap on the rating.

In addition, if you scroll down to the review section of the product, you can also see a more detailed breakdown of ratings by product features (e.g. freshness, value for money, etc).

What is an Amazon Review?

An amazon review consists of written feedback that a bona fide buyer shares about a product or products they have purchased on Amazon. Reviews typically include commentary about how a product did (or didn’t) meet the buyer’s expectations.

The option to leave a written review on a purchased product is provided right after choosing a star rating for a product. The format provided by Amazon for leaving a review includes a heading, the review/written commentary on the product, and a provision for the submission of photos and/or videos of the product in action (optional).

Where to Find Product Reviews on Amazon.

The “top reviews” for a product on Amazon are displayed right on the product page. You can also choose to have a product’s reviews sorted so that you can see the most recent reviews, critical reviews, or reviews that mention a particular word or phrase.

Why both Ratings and Reviews Are Important on Amazon.

Amazon is a highly customer-centric platform. Much of its success can be attributed to the abundance of ratings and reviews left by verified customers who have made purchases on Amazon. This is because it has been proven continuously that star ratings and written reviews have a big impact on consumer purchase behaviour.

For instance, if a shopper sees that a product has a high overall star rating, they’re more likely to learn more about the product and eventually buy it. Amazon statistics reveal that a staggering 96% of purchases are made for products with an average star rating of at least 4 stars. Furthermore, 41% of consumers always read reviews before making a purchase on Amazon.

Ratings and reviews are also actively used in brand promotional efforts. Many brands including those owned by Amazon [Most Successful Private Label Brands on Amazon] feature the overall star rating for their product(s) in their Amazon Advertising campaigns. Doing so piques shoppers’ interests and boosts click-through rates.

How To Rate On Amazon Without Review.

Rating and reviewing a product is easy. However, not everyone has the time to write a review or the words to explain why they have given a product a specific star rating. So if you find yourself in a similar situation, how exactly do you on Amazon leave rating without reviewing?

In 2019, Amazon introduced one-tap ratings, which made it possible for consumers to submit a star rating without writing a full review. One-tap ratings encourage customers to share feedback and opinions, even when they don’t have the time to write a full review. They also help brands to rack up high volumes of ratings because it requires little effort on the part of the shopper.

With one-tap ratings, Amazon has also been able to make more progress in their efforts to combat fake reviews. To leave a one-tap review, you simply have to tap once to leave a rating on any item you have purchased. You can then skip leaving any additional reviews or information and submit your rating just like that. A green check mark will appear to signify that your rating has been submitted successfully.

Conslusion

In conclusion, ratings and reviews are vital to Amazon’s success and play a significant role in consumer purchase behaviour. Amazon has made it easy to leave a rating or review for a product, and even introduced the option for one-tap ratings to combat fake reviews. Whether you’re a brand owner or a shopper, understanding the importance of ratings and reviews can help you make informed decisions and boost your success on the platform.